Tuesday, May 22, 2012

When Covers Come Calling

So, it's no secret that we were not the biggest fans of the cover for The Liar Society. We begged. We cried. We blogged. And then we dyed our hair pink. And now we get at least one email a week from a 14-year-old girl raving about Kate and her bad ass pink hair.

Lesson learned. We are not the target market for The Liar Society. We wrote the book. We love the book. But we wrote it for 14-year-olds and that's exactly who the cover should call out to from its spot on the bookshelf.

And this morning we saw this:


This book? It calls to me. The title. The cover. The writer (we know her, you guys!). I can say without a shadow of the doubt that if I was wandering the shelves in B&N and I saw that gorgeous book cover out on one of their tables, my hand would be pulled to it like a magnet. If I'm the target market for this book (and I'm guessing I am): mission accomplished St. Martins. I am charmed. I am enchanted. I will buy this book. Now if only I could fast forward to April 2013....

7 comments:

Loretta Nyhan said...

Yes! Exactly! There's no way I'd leave the bookstore without it--such a beauty!

Matthew MacNish said...

We had the ARC, with the earlier cover, but what was inside excited my ten year old pretty well, so I'd say mission accomplished.

Rachel said...

I freaking love the LIAR SOCIETY books covers.. They are so catchy and fun. And I am not the targeted audience either - 23 years old. :-P

Also that Little Witch cover is very pretty and it makes me want to travel ASAP. :-P

Tricia J. O'Brien said...

I so agree with you. That cover entices me. Love it.

Elana Johnson said...

I agree! It's a great cover.

Lindsay N. Currie said...

Yes, that is an amazing cover. I'm always drawn to those underwater looking covers too (well, my 35 year old self is drawn to them . . .don't know about teens LOL) like The Unbecoming of Mara Dyer. The look so mysterious and dark. Loved Liar Society cover though - and the marketing you guys built around it with the pink hair was AWESOME.

TheLostWitch said...

I remember I was SO EXCITED when your first book was on the shelves. I bought FIVE copies! Thank you for all your help and also for being so good to so many people. Also for telling kick ass stories. XO S